• Posted by PureGear
  • 09/10/2013

Apple Announces iOS 7, iPhone 5S, iPhone 5C and More

During its town hall meeting in Cupertino, California, Apple announced two new phones, a new operating system and a variety of technologically advanced features. Read on for a recap of the products announced at the event, and stay tuned to PureGear’s website and social media outlets for information on cases for both phones.

iOS 7
The new iOS 7 will feature an improved Siri with a male voice option, new ringtones, iTunes Radio and updated iPhoto capabilities which will allow users to group photos by moments, based on time and location. "Downloading iOS 7 is like getting an all new phone that you already know how to use," says Apple. The best part is the new operating system will be free to download on September 18 for the iPhone 4+, iPad 2+, iPad mini and 5th generation iPod touch.

Touted by Apple as the "best selling mobile productivity app on any platform," iWork's collection of programs, consisting of Keynote, Pages and Numbers, will be available for free, along with iPhoto and iMovie, on all new iOS devices. 

iPhone 5C
The highlight of the town hall meeting was the introduction of two new iPhone 5 devices. Let's start with the iPhone 5C. With no seams, part lines or joints, the new phone is made from a single piece and comes in a variety of different colors including green, yellow, blue, pink and white. The phone also has improved communication thanks to its FaceTime HD camera, which performs even better in low light situations with its 1.9-micron pixel size. A 4-inch retina display, integrated touch features, full sRGB color space and widescreen video are just a few of the phone's other noteworthy features. With a two year contact the phone is priced at $99 for the 16GB and $199 for the 32GB. 

iPhone 5S
Now on to the iPhone 5S. "It's the most forward-thinking phone we've ever created," says Apple. Available in gold, silver and space grey, the new phone contains the extremely powerful, 64-bit A7 chip, making the CPU (central processing unit) 40 times faster than that of the original iPhone. The phone also has improved battery life of 10 hours 3G talk time, 250 hours standby, 10 hours LTE (Long Term Evolution) browsing and 40 hours music playback. The 16GB, 32GB and 64GB phones cost $199, $299 and $399 respectively.

Camera Capabilities
The iPhone 5S's camera features a 5-element Apple designed lens with f/2.2 aperture. When paired with iOS 7, the camera is able to atomically set white balance, exposure level and a local tone map. The camera's new flash, True Tone, has over 1,000 unique variations that help prevent the clashing of color temperatures in photographs, and burst mode takes up to 10 frames per second and automatically selects the clearest image from the group. The camera also features a slow-motion option and a 28MP panoramic shot. 

Touch ID
One of the most talked about features of the new phone is the sensor known as Touch ID. Built into the home button, the sensor takes a scan of the sub-epidermal skin layers by simply hovering a finger over the button. Not only does Touch ID allow users to unlock their phones, it also has the capacity to make iTunes purchases by using a fingerprint scan to authenticate. Knowing that personal privacy and security are large concerns, Apple announced that Touch ID information is never sent to the company’s servers or backed up to iCloud. "We believe technology is at its best and most empowering when it simply disappears," says Apple's senior vice president of design, Jony Iver.

iPhone 5C will be available for pre-order on September 13. Both the iPhone 5C and 5S will be available in stores on September 20. By December, over 100 countries will have the phones. For more information on the phones and products, visit www.apple.com, and check PureGear’s Facebook page and website for announcements on cases for both phones.





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